Managing Crises Effectively Through Proactive Scenario Planning and Communications
Imagine making the most important decision of your life in under a minute — all while driving 100 miles per hour down the freeway, weaving in and out of traffic, and smoking a cigar. That’s typically what it feels like for an organization going through a crisis. However, with the right preparation, you don’t have to navigate it blind, and you can prevent costly mistakes before a crisis even strikes.
The first few hours after a crisis hits can make or break a client’s reputation. Effective crisis response demands a precise, coordinated strategy that often brings together attorneys, communications professionals and security experts. And the difference between a controlled response and a catastrophic one often comes down to preparation. Earlier this week, Miller Ink CEO Nathan Miller moderated From the Trenches: Expert Crisis Management Lessons, a panel featuring three exceptional leaders who work in high-stakes environments every day:
- Mari Henderson, Partner, Quinn Emanuel Urquhart & Sullivan, LLP
- Jacqueline Lowy, Founding Partner, Sourced Intelligence
- Vicki Chou, Partner, Hueston Hennigan
Mari, Jacqueline and Vicki pulled back the curtain on what actually works – and what doesn’t – when the chips are down.
Watch a recording of From the Trenches: Expert Crisis Management Lessons here.
To learn more about how Miller Ink can help your organization prepare for and navigate a crisis, reach out to our team
