‘Tis the season of planning. As 2026 begins, donors and nonprofits alike are setting their philanthropic priorities and goals for the year ahead. This time of year brings meaningful opportunities for donors to research and evaluate the causes that align with…
PR is Dead
At Miller Ink, we believe that public relations is dead. It sounds ironic coming from a PR firm, but what we mean is that the traditional way public relations has been practiced is dead. The entire communications industry—journalism, PR, media—is undergoing…
What to Look for in a PR Team
Selecting a PR firm is a crucial decision. You are entrusting a team of professionals with your company’s story and vision for the future. Relying on the firm’s experience, skill and reputation, you must take a leap of faith to elevate…
What Makes a Great Communications Strategist?
If you’re thinking about a career in public relations, wondering how to sharpen your existing skills or evaluating agencies to support your organization’s communications goals, understanding the role of a communications strategist is key. In an ever-evolving media landscape, a great…
Objective, Audience, Message
Communication is at the heart of what makes us human. Without it, we become disconnected—isolated at worst and lackluster at best. It’s how we move from living in our own heads to living in community with others. Living harmoniously within our…
Don’t Bury the Lede
We all know the rush of excitement and anticipation leading up to the finale of our favorite show. The prior episode ended on a cliffhanger, and we’ve been eagerly counting down to Tuesday at 9 p.m. for the resolution. The entire…
Ignore the Noise
Imagine you’re the CEO of a growing, fast-paced organization. You’ve built your business from the ground up, and you’re incredibly proud of the community you’ve created and the work you’re doing. Most days, you feel confident in your ability to lead…
Navigating Communications Challenges: The Power of “Compared to What?”
As humans, we are innately programmed solution-based thinkers. Uncertainty – which often lingers once a problem arises – makes us uncomfortable, and finding answers provides a clear path forward and relief from that discomfort. So, when the chips are down and plans…
The Three C’s: Clear, Concise, Compelling
For those looking to communicate effectively and reach a wide audience, the odds are stacked against you. We live in a time of shrinking attention spans, constant distractions and an abundance of subject matter. It’s nearly impossible to escape the flood…
Mastering the Three S’s: Storytelling, Statistics, Soundbites
Communications strategists use a variety of tools to engage the right audiences with the right message. But today’s landscape is more crowded than ever. Cutting through the noise and standing out from the competition takes a bit of communications savvy. Miller…