It’s difficult to imagine what a crisis may feel like until you are facing one head-on. At Miller Ink, we describe it as similar to making the most important decision of your life – like who to marry or where to…
Managing Crises Effectively Through Proactive Scenario Planning and Communications
Imagine making the most important decision of your life in under a minute — all while driving 100 miles per hour down the freeway, weaving in and out of traffic, and smoking a cigar. That’s typically what it feels like for…
What It Truly Means to Lead Through Ideas: A Guide to Authentic Thought Leadership
Thought leadership is one of the most powerful tools available to executives — but only when it is grounded in genuine expertise and a clear sense of purpose. Thought leadership is the expression of ideas within an industry that influences and…
Alternative Media Is Here to Stay: How Communications Professionals Need to Adapt
The media landscape is changing faster than we can comprehend. Traditional media comprises formats such as television, radio, newspapers, magazines and billboards — the pre-internet communication channels that have long dominated the news and entertainment industries. Alternative media, on the other…
The Human Touch in an AI World: What Machines Can’t Replace in PR
AI is everywhere, and as communications professionals, we are captivated by what it means for our industry. For many, the threat feels existential. Public relations professionals fear robots will replace them; that formulas and automation will replace thought and connection. The…
A New Year, A New Approach to Impact Reporting
‘Tis the season of planning. As 2026 begins, donors and nonprofits alike are setting their philanthropic priorities and goals for the year ahead. This time of year brings meaningful opportunities for donors to research and evaluate the causes that align with…
PR is Dead
At Miller Ink, we believe that public relations is dead. It sounds ironic coming from a PR firm, but what we mean is that the traditional way public relations has been practiced is dead. The entire communications industry—journalism, PR, media—is undergoing…
What to Look for in a PR Team
Selecting a PR firm is a crucial decision. You are entrusting a team of professionals with your company’s story and vision for the future. Relying on the firm’s experience, skill and reputation, you must take a leap of faith to elevate…
What Makes a Great Communications Strategist?
If you’re thinking about a career in public relations, wondering how to sharpen your existing skills or evaluating agencies to support your organization’s communications goals, understanding the role of a communications strategist is key. In an ever-evolving media landscape, a great…
Objective, Audience, Message
Communication is at the heart of what makes us human. Without it, we become disconnected—isolated at worst and lackluster at best. It’s how we move from living in our own heads to living in community with others. Living harmoniously within our…