Originally posted on UpCity It starts suddenly. You’re in the elevator on the way home when you get a Twitter notification. You’re in a meeting at the office when you get a frantic call from your coworker. In a matter of moments,…
Shoutout LA – Meet Nathan Miller
Originally posted on Shoutout LA We had the good fortune of connecting with Nathan Miller and we’ve shared our conversation below. Hi Nathan, what was your thought process behind starting your own business? It was 2013. I saw a huge disruption happening…
The Importance of a Meaningful Social Impact Program
Just a few years ago, social impact work was widely viewed as a “nice to have” for companies. Today, social impact work is increasingly understood to be a “need to have.” As millennial leaders increasingly come into positions of power in…
Navigating a Rapidly Changing Media Landscape
In 2013, Nathan Miller – our founder and CEO – stepped down from his position at the United Nations to start a strategic communications firm in Los Angeles. With a hunch that the media landscape was profoundly shifting, and that strategically integrating old…
The Art of the Op-Ed
Op-eds are a powerful tool for putting a client’s narrative – in their own words – into the pages of a newspaper. But drafting and placing a successful op-ed piece involves a lot more than just putting pen to paper. Successful…
Successfully Implementing Digital Marketing Tools
Over the last decade, the number of digital platforms has skyrocketed. From graphic design to video platforming to customer relations management, programs now exist to streamline nearly every facet of the marketing pipeline. Yet, when Miller Ink develops full-service digital marketing campaigns for…
Journalism 101: Jargon, Processes, Styles
On the record, on background, and off the record: It is critical that when on the phone with the reporter about sensitive information, you specify the expectation of the conversation by confirming whether the conversation is “on the record,” “on background,”…
Mastering Crisis Communications in 5 Simple Steps
The communications landscape has changed profoundly over the last two decades. Declining ad revenues and shrinking newsrooms have caused a paradigm shift in journalism, at the same time that social media platforms have empowered everyone to become their own publisher and…
The First Rule of Online Reputation Management
Be proactive You hear a name – for a person, company, or organization – and want to know more. What’s the first thing you do? For most people, the first stop is Google. The results that turn up will fundamentally frame…
Is Social Impact Here to Stay?
The COVID-19 pandemic created fundamental changes in the way businesses operate. One business trend that has gained momentum over the past two years is corporate social responsibility (CSR), the notion that companies have a responsibility to promote the broader good in…