Be proactive You hear a name – for a person, company, or organization – and want to know more. What’s the first thing you do? For most people, the first stop is Google. The results that turn up will fundamentally frame…
Is Social Impact Here to Stay?
The COVID-19 pandemic created fundamental changes in the way businesses operate. One business trend that has gained momentum over the past two years is corporate social responsibility (CSR), the notion that companies have a responsibility to promote the broader good in…
Six Things Every Attorney Should do When Hiring and Managing a Communications Team
As the CEO of a strategic communications firm in Los Angeles, I frequently work with lawyers. Whether my client is a high-profile individual in the middle of active litigation, a nonprofit engaged in a public education campaign or a large corporation…
Strategic Communications in the Time of COVID-19
COVID-19 has overwhelmed our hospitals, halted our economy, and transformed our culture overnight. It has also filled our inboxes, as seemingly every non-profit we’ve donated to, brand we’ve bought from, hotel we’ve visited, airline we’ve flown, and local business we’ve frequented…
How to Protect Yourself From Online Information Vandals
How do ideas and information travel from out in the world onto our phones and then into our brains? When I ask this question, people often respond by describing how big tech companies monitor our online behavior and sell our data…