Revolution Foods
Serving Up Stories of Seniors in Need
Highlighting a New Area of Business Tackling Food Insecurity
Situation
Revolution Foods is a B Corporation and Public Benefit Corporation on a mission to deliver nutritious meals to K-12 students and communities in need. As one of California’s largest providers of healthy school meals, Revolution Foods recently expanded to a new area of business – senior meals. Funded by federal, state and local governments, Revolution Foods prepares and delivers frozen meals weekly to homebound seniors 60 and older. The company has implemented senior meal programs in West Covina, Kern County, the San Gabriel Valley, and most recently, in the City of Los Angeles, which launched the Emergency Rapid response Senior Meals Program in December 2023.
After the L.A. City Council allocated funding for 5,800 seniors to join the Rapid Response Senior Meals Program, Revolution Foods wanted to make more seniors aware of the free meal delivery program and encourage signups. The company asked Miller Ink to secure media coverage for the new City of L.A. partnership and its other senior meals programs.
Approach
Miller Ink pitched a range of angles to media outlets and reporters – food insecurity solutions for food and health and local broadcast and newspaper reporters, senior issues for senior living and aging journalists and L.A. City funding for L.A. political reporters, as well as local ethnic media.
After securing interest from both L.A. and Kern County reporters, Miller Ink coordinated interviews with the Revolution Foods CEO, ride-alongs with a Revolution Foods driver, and visits to seniors who benefit from the program.
In mid-2024, L.A. City’s Department of Aging budget cuts threatened the funding for the Emergency Rapid Response Senior Meals Program. Miller Ink supported Revolution Foods in sending an appeal letter highlighting the impact this would have on senior beneficiaries of the program, which was shared with relevant council members and key members of the media. We then set up interviews with Revolution Foods executives and seniors benefitting from the program.
Impact
The Revolution Foods and City of L.A. partnership received extensive positive coverage on TV, radio, in newspapers and online, resulting in 800 additional signups. Some of the most re-posted earned media stories about the L.A. City program included CBS, KCAL, The Los Angeles Times, Los Angeles Daily News, Spectrum News, KNX and Korea Daily among others.
In Kern County, Miller Ink worked with The Bakersfield Californian on a front-page feature story highlighting the Revolution Foods senior feeding program. Additionally, with Miller Ink’s assistance, the Kern County program was covered by 23ABC and KGET 17 (NBC affiliate), which resulted in a handful of seniors signing up for the program every hour.
When the funding for this senior meal program in L.A. City was threatened, Miller Ink secured coverage by award-winning columnist Steve Lopez in the Los Angeles Times, as well as additional coverage on NBC, KNX, KPCC/LAist, Spectrum News 1, FOX11, Westside Current and in the Los Angeles Times.