Earned media for a tech startup
Media coverage for an app revolutionizing the traffic stop
SafeStop is a tech startup that works to make traffic stops safer and more transparent by creating an early communication channel between motorists and police officers. When pulled over, users can immediately make video contact with the officer and are provided with information and instructions on facilitating dialogue.
SafeStop turned to Miller Ink to develop messaging and secure press for the launch of its pilot program with the West Hollywood Sheriff’s Station.
Miller Ink developed the app’s launch messaging and designed a wide-ranging earned media strategy, highlighting the app’s creativity, ease of accessibility, and partnership with the Sheriff’s Department. Our support included social media, a promotional video, a press release, and targeted outreach to local and state reporters.
Miller Ink secured a vast array of media coverage—more than 100 hits across broadcast, radio, and print –in the week following the app’s launch. Media coverage spanned across California, including major cities such as Los Angeles, San Francisco, San Diego, Sacramento, Oakland, and Fresno, and reached viewers in multiple languages, including Spanish and Korean. Additionally, we secured interviews for SafeStop’s co-founders, Tyler Hochman and Jackson Lallas, with KTLA, CBS, ABC, Fox, and more.
Miller Ink’s marketing plan also played a key role in driving traffic to SafeStop’s website and garnering more than 2000 app downloads.