Venice Family Clinic
Messaging refresh, annual report design and web copy development for a leading community health organization.
Situation
Venice Family Clinic delivers a revolutionary model of healthcare that empowers people on the Westside of Los Angeles to achieve and sustain their best health. Yet, the organization was unable to communicate the scope and impact its far-reaching work because it had not printed an annual report in several years or updated its website.
Approach
Miller Ink worked extensively with multiple departments in Venice Family Clinic to do a deep dive and refresh the Clinic’s messaging. We conducted extensive interviews with staff, patients, and shareholders and worked with the Clinic’s leadership to map out how Venice Family Clinic wanted the public to see its services.
Impact
Miller Ink delivered a beautifully-designed annual report that thoughtfully showcased how Venice Family Clinic impacts people of all backgrounds. The report is used by the clinic to promote its work across channels. We also wrote clear and engaging web copy for the Clinic’s forthcoming website