Just a few years ago, social impact work was widely viewed as a “nice to have” for companies. Today, social impact work is increasingly understood to be a “need to have.” As millennial leaders increasingly come into positions of power in business, government, and philanthropy, accountability will be prioritized more than ever, says Emily Kane Miller, founder and CEO of Ethos Giving, Miller Ink’s...

Quotes are soundbites. They are the written equivalent of the snappy, insightful clips that make the news after a presidential debate, red carpet event, or championship game. Unlike a lede or body paragraph, they have a uniquely human feel. When you read a good quote, you can sense the cadence of natural speech and hear the subject’s voice in your head....

In 2013, Nathan Miller – our founder and CEO – stepped down from his position at the United Nations to start a strategic communications firm in Los Angeles. With a hunch that the media landscape was profoundly shifting, and that strategically integrating old and new approaches to media could transform the industry, Nathan founded Miller Ink to help organizations tell their stories and navigate...

Successful op-eds are clear, concise, and compelling. They provide provocative, insightful color about current events. They entice readers to broaden their understanding of a particular issue, anchored by strong statistics, stories, and soundbites. Most of all, they establish thought leadership—to anyone who reads your piece, your client becomes the expert on record....

The first question people usually ask before launching a digital marketing campaign is “which tools should we use?” While the right tools are of course critical to creating successful campaigns, what’s often overlooked is how to utilize them to achieve the best results. As Miller Ink Account Executive Zack Zimmerman pointed out during a recent sit-down, digital marketing tools are only as successful as...

Where social media and digital marketing intersect and why it matters, with Miller Ink’s Ashley Cherry. The COVID-19 pandemic electrified the social media and digital marketing space as Americans spent an average of 82 minutes per day on social platforms in 2020, a seven-minute daily increase from 2019. This forced brands and organizations to intensify their focus on social media content and bolster their digital...

Journalism 101: Jargon, Processes, Styles On the record, on background, and off the record: It is critical that when on the phone with the reporter about sensitive information, you specify the expectation of the conversation by confirming whether the conversation is “on the record,” “on background,” or “off the record.” On the record: the information you give can be used with no caveats. The reporter can...

The value of soft skills and asking questions, with Miller Ink’s Allie Longo. Having the proper technical skills is essential to getting any job. At the same time, hiring managers overwhelmingly stress the importance of soft skills. We recently sat down with Allie Longo, Miller Ink’s Account Executive, to discuss what soft skills are, why they’re important, and how moving to a foreign country for...

The First Rule of Online Reputation Management: Be proactive You hear a name – for a person, company, or organization – and want to know more. What’s the first thing you do? For most people, the first stop is Google. The results that turn up will fundamentally frame how the searcher views their object of interest. In the wild west of Google searches, it is...

Understanding the growing trend of Corporate Social Responsibility Campaigns with Miller Ink’s Hannah DeWit. From employee layoffs to store closures to a rise in e-commerce sales, the COVID-19 pandemic created fundamental changes in how businesses operate. One business trend that has gained momentum over the past year, and looks as if it’s here to stay, is Corporate Social Responsibility (CSR). CSR is the strategy of...