10 Sep

Posted at 13:12h in blog

The first question people usually ask before launching a digital marketing campaign is “which tools should we use?” While the right tools are of course critical to creating successful campaigns, what’s often overlooked is how to utilize them to achieve the best results. As Miller Ink Account Executive Zack Zimmerman pointed out during a recent sit-down, digital marketing tools are only as successful as...

11 Aug

Posted at 17:45h in blog

Where social media and digital marketing intersect and why it matters, with Miller Ink’s Ashley Cherry. The COVID-19 pandemic electrified the social media and digital marketing space as Americans spent an average of 82 minutes per day on social platforms in 2020, a seven-minute daily increase from 2019. This forced brands and organizations to intensify their focus on social media content and bolster their digital...

30 Jul

Posted at 09:16h in blog

Journalism 101: Jargon, Processes, Styles On the record, on background, and off the record: It is critical that when on the phone with the reporter about sensitive information, you specify the expectation of the conversation by confirming whether the conversation is “on the record,” “on background,” or “off the record.” On the record: the information you give can be used with no caveats. The reporter can...

22 Jul

Posted at 19:17h in blog

The value of soft skills and asking questions, with Miller Ink’s Allie Longo. Having the proper technical skills is essential to getting any job. At the same time, hiring managers overwhelmingly stress the importance of soft skills. We recently sat down with Allie Longo, Miller Ink’s Account Executive, to discuss what soft skills are, why they’re important, and how moving to a foreign country for...

05 Jul

Posted at 13:00h in blog

The First Rule of Online Reputation Management: Be proactive You hear a name – for a person, company, or organization – and want to know more. What’s the first thing you do? For most people, the first stop is Google. The results that turn up will fundamentally frame how the searcher views their object of interest. In the wild west of Google searches, it is...

20 Apr

Posted at 16:20h in blog

Understanding the growing trend of Corporate Social Responsibility Campaigns with Miller Ink’s Hannah DeWit. From employee layoffs to store closures to a rise in e-commerce sales, the COVID-19 pandemic created fundamental changes in how businesses operate. One business trend that has gained momentum over the past year, and looks as if it’s here to stay, is Corporate Social Responsibility (CSR). CSR is the strategy of...

24 Dec

Posted at 20:24h in blog

The communications landscape has changed profoundly over the last two decades. Declining ad revenues and shrinking newsrooms have caused a paradigm shift in journalism, at the same time that social media platforms have empowered everyone to become their own publisher and speak directly to an audience.  In this constantly evolving media environment, a viral video on social media can reach a larger audience than a...

13 Jul

Posted at 10:39h in blog

As the CEO of a strategic communications firm in Los Angeles, I frequently work with lawyers. Whether my client is a high-profile individual in the middle of active litigation, a nonprofit engaged in a public education campaign or a large corporation getting ahead of a story — good or bad — there is a legal team at the center of the action. As I have...

09 Apr

Posted at 10:54h in blog

COVID-19 has overwhelmed our hospitals, halted our economy, and transformed our culture overnight. It has also filled our inboxes, as seemingly every non-profit we’ve donated to, brand we’ve bought from, hotel we’ve visited, airline we’ve flown, and local business we’ve frequented has reached out since this pandemic erupted.   How can you ensure that your communications meet this complex and challenging moment? Some of these messages have been...

16 Mar

Posted at 10:31h in blog

How do ideas and information travel from out in the world onto our phones and then into our brains? When I ask this question, people often respond by describing how big tech companies monitor our online behavior and sell our data to advertisers. And while the Googles and Facebooks of the world are certainly a part of the story, they only scratch the surface. Today, there...