When a crisis hits, it is essential to take an honest assessment of where you stand. To do this, you need to surround yourself with team members willing to give you the brutal truth, so you can shape your crisis communication plan from there....
You hear a name – for a person, company, or organization – and want to know more. What’s the first thing you do? For most people, the first stop is Google. The results that turn up will fundamentally frame how the searcher views their object of interest....
The communications landscape has changed profoundly over the last two decades. Declining ad revenues and shrinking newsrooms have caused a paradigm shift in journalism, at the same time that social media platforms have empowered everyone to become their own publisher and speak directly to an audience....