24 Dec

Posted at 20:24h in insights by

The communications landscape has changed profoundly over the last two decades. Declining ad revenues and shrinking newsrooms have caused a paradigm shift in journalism, at the same time that social media platforms have empowered everyone to become their own publisher and speak directly to an audience.  In this constantly evolving media environment, a viral video on social media can reach a larger audience than a...

13 Jul

Posted at 10:39h in insights by

As the CEO of a strategic communications firm in Los Angeles, I frequently work with lawyers. Whether my client is a high-profile individual in the middle of active litigation, a nonprofit engaged in a public education campaign or a large corporation getting ahead of a story — good or bad — there is a legal team at the center of the action. As I have...

09 Apr

Posted at 10:54h in insights by

COVID-19 has overwhelmed our hospitals, halted our economy, and transformed our culture overnight. It has also filled our inboxes, as seemingly every non-profit we’ve donated to, brand we’ve bought from, hotel we’ve visited, airline we’ve flown, and local business we’ve frequented has reached out since this pandemic erupted. How can you ensure that your communications meet this complex and challenging moment? Some of these messages have been...

16 Mar

Posted at 10:31h in insights by

How do ideas and information travel from out in the world onto our phones and then into our brains? When I ask this question, people often respond by describing how big tech companies monitor our online behavior and sell our data to advertisers. And while the Googles and Facebooks of the world are certainly a part of the story, they only scratch the surface. Today, there...

21 Jan

Posted at 08:37h in insights by

How we engage with news, share information and form opinions is changing faster than the public — and many professionals in the communications space — can grasp. A short video on YouTube or TikTok now regularly garners more viewers than a prime-time slot on CNN. A website put up overnight masquerading as “news” may make a bigger splash than an in-depth investigative report in the Washington...