Journalism 101: Jargon, Processes, Styles On the record, on background, and off the record: It is critical that when on the phone with the reporter about sensitive information, you specify the expectation of the conversation by confirming whether the conversation is “on the record,” “on background,” or “off the record.” On the record: the information you give can be used with no caveats. The reporter can...

The value of soft skills and asking questions, with Miller Ink’s Allie Longo Having the proper technical skills is essential to getting any job. At the same time, hiring managers overwhelmingly stress the importance of soft skills. We recently sat down with Allie Longo, Miller Ink’s Account Executive, to discuss what soft skills are, why they’re important, and how moving to a foreign country for...

The First Rule of Online Reputation Management: Be proactive You hear a name – for a person, company, or organization – and want to know more. What’s the first thing you do? For most people, the first stop is Google. The results that turn up will fundamentally frame how the searcher views their object of interest. In the wild west of Google searches, it is...

Understanding the growing trend of Corporate Social Responsibility Campaigns with Miller Ink’s Hannah DeWit. From employee layoffs to store closures to a rise in e-commerce sales, the COVID-19 pandemic created fundamental changes in how businesses operate. One business trend that has gained momentum over the past year, and looks as if it’s here to stay, is Corporate Social Responsibility (CSR). CSR is the strategy of...

The communications landscape has changed profoundly over the last two decades. Declining ad revenues and shrinking newsrooms have caused a paradigm shift in journalism, at the same time that social media platforms have empowered everyone to become their own publisher and speak directly to an audience.  In this constantly evolving media environment, a viral video on social media can reach a larger audience than a...

As the CEO of a strategic communications firm in Los Angeles, I frequently work with lawyers. Whether my client is a high-profile individual in the middle of active litigation, a nonprofit engaged in a public education campaign or a large corporation getting ahead of a story — good or bad — there is a legal team at the center of the action. As I have...

COVID-19 has overwhelmed our hospitals, halted our economy, and transformed our culture overnight. It has also filled our inboxes, as seemingly every non-profit we’ve donated to, brand we’ve bought from, hotel we’ve visited, airline we’ve flown, and local business we’ve frequented has reached out since this pandemic erupted.   How can you ensure that your communications meet this complex and challenging moment? Some of these messages have been...

How do ideas and information travel from out in the world onto our phones and then into our brains? When I ask this question, people often respond by describing how big tech companies monitor our online behavior and sell our data to advertisers. And while the Googles and Facebooks of the world are certainly a part of the story, they only scratch the surface. Today, there...

How we engage with news, share information and form opinions is changing faster than the public — and many professionals in the communications space — can grasp. A short video on YouTube or TikTok now regularly garners more viewers than a prime-time slot on CNN. A website put up overnight masquerading as “news” may make a bigger splash than an in-depth investigative report in the Washington...