33 min
Managing Reputational Risk: proactive crisis management Managing Reputational Risk
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- Marketing
In the latest episode, host Grant Bather, is joined by guest Nathan Miller, CEO OF US-based MillerInk.
During the discussion, Grant and Nathan talk about the importance of embracing proactivity during a crisis, mastering media relations and using the correct tone and language with all audiences.
The conversation also examines the challenges of accidental spokespeople and the importance of keeping a tight rein on who speaks to the media, as well as how to articulate key messages.
In the latest episode, host Grant Bather, is joined by guest Nathan Miller, CEO OF US-based MillerInk.
During the discussion, Grant and Nathan talk about the importance of embracing proactivity during a crisis, mastering media relations and using the correct tone and language with all audiences.
The conversation also examines the challenges of accidental spokespeople and the importance of keeping a tight rein on who speaks to the media, as well as how to articulate key messages.
33 min