Miller Ink is a strategic communications and crisis management firm that helps businesses in San Francisco, California navigate and overcome reputationally damaging situations. Our team works with high-profile individuals and organizations—as well as the attorneys, accountants, and advisors who serve them—to address and mitigate crises. We leverage a global network of partners to implement proactive crisis prevention plans, take immediate action when crisis situations occur, and manage the long-term impacts of crises for clients in San Francisco and around the world.
With a proven track record of managing complex communications challenges, including real estate PR, Miller Ink offers customized campaigns to enhance your visibility in the real estate market, mitigate and manage reputational risks, and advance your professional goals in the highly competitive San Francisco’s real estate sector.
Our team of public relations professionals, writers, media strategists, and research specialists will help you tell your story in a compelling way, execute impactful media campaigns, and gain favorable media coverage to put you ahead of the competition.
Whether representing a developer reshaping Potrero Hill, The Tenderloin, or projects in the East Bay, Miller Ink tailors its approach to meet each client’s unique needs. Learn more about what we do and how we support real estate leaders in San Francisco’s ever-evolving market.
Miller Ink recognizes that the traditional media landscape has undergone a radical transformation, rendering many old-school PR strategies ineffective. As a result, Miller Ink differentiates its approach to public relations for real estate professionals in San Francisco. Instead of solely relying on press releases sent to traditional news outlets, Miller Ink embraces the current reality where podcasts and short-form video on platforms like YouTube and TikTok can outperform prime-time news, and a well-crafted tweet can generate more buzz than a television appearance. Our professional team understands that declining ad revenues have shrunk newsrooms, leading to a seismic shift in journalism.
Miller Ink adopts an integrated communications model that leverages a range of tools across earned, owned, and paid media. We focus on distilling core messages, bringing them, and delivering them directly to target audiences through a diverse range of channels. We also emphasize a proactive, strategic approach to crisis management and reputation building that accounts for the speed and ubiquity of online information dissemination.
Miller Ink’s approach combines strategic messaging, owned publishing platforms, earned media, and real-time response capabilities into a streamlined program designed to deliver results for San Francisco’s real estate professionals and projects.
Storytelling is critical in San Francisco’s diverse and deeply historic real estate landscape. Whether it’s a LEED-certified tower rising in Downtown SF or a project in Pacific Heights, compelling narratives set your project apart.
Miller Ink specializes in working with developers, property owners, and real estate agents to articulate their mission, define their voice, and shape messages that resonate with key audiences, from policymakers to prospective tenants to local communities.
For example, a firm revitalizing underutilized space Hayes Valley may partner with Miller Ink to highlight community benefit, economic development, and environmental impact—building buy-in from stakeholders and media alike with modern public relations strategies favored by real estate professionals.
San Francisco’s real estate industry is shaped by local narratives, regional policy debates, and national capital flows. Strategic media placement and thought leadership are essential for building credibility in this ecosystem.
Miller Ink’s media strategists have built long-standing relationships with top-tier journalists and editors at The San Francisco Chronicle, SF Weekly, San Francisco Examiner, and major national outlets.
We help elevate your voice through media coverage, op-ed placements, panel invitations, and podcast appearances. For example, a real estate fund expanding in San Francisco may collaborate with Miller Ink to publish a perspective piece on housing reform and investment trends in San Francisco.
San Francisco’s real estate market is often intertwined with academic institutions, public-private partnerships, and historic zoning restrictions, which can present significant reputational risks.
Miller Ink helps real estate professionals navigate challenges like public opposition, activist scrutiny, regulatory hurdles, and unexpected legal or environmental issues.
We offer rapid-response support, stakeholder engagement strategy, and media messaging that help you protect your brand and maintain public trust.
Whether responding to a development controversy near a historic district or managing communications during a lawsuit or construction dispute, Miller Ink brings experience and precision to high-stakes real estate challenges.
We work in markets around the country and globally. See where we work to explore our reach and experience around the country servicing San Francisco real estate professionals who have a broad reach outside of San Francisco.
Miller Ink’s founder and CEO, Nathan Miller, is an experienced communications strategist who advised international diplomats, real estate executives, and nonprofit leaders around the world.
Before founding Miller Ink, Nathan served as the Director of Speechwriting for Israel’s Permanent Mission to the United Nations and advised Ambassador Ron Prosor. He was also Policy Director for the Homeland Security Advisory Council and a Goldman Fellow at the Transatlantic Institute in Brussels.
Since launching Miller Ink in 2013, Nathan has built a firm designed for the modern media era—equipped to deliver smart messaging, creative campaigns, and crisis management in a media environment defined by speed, fragmentation, and unpredictability.
Miller Ink’s team includes former reporters, writers, policy experts, and designers, all working together to help real estate firms thrive.
Miller Ink is the trusted partner for real estate developers, investors, and owners across San Francisco looking to strengthen their message, grow their reputation, and navigate media and market complexity with confidence.
By integrating high-level strategy with cutting-edge execution, we help San Francisco real estate professionals stand out and succeed.
Discover how Miller Ink can support your next project with results-oriented real estate PR and a communications strategy tailored for the greater San Francisco market.