Category: General

October 7th has transformed Jewish communities across the globe and sparked a global reckoning about the best way to communicate the story of Israel and the Jewish people. Miller Ink CEO Nathan Miller joined forces with two legendary communicators – David…

How to make your pitch matter Standing out from the crowd There’s a fundamental disconnect at the heart of every earned media campaign: reporters can turn only a small fraction of the pitches they receive every day into published articles. Most…

A conversation with Miller Ink’s Joey Good on how to create a comprehensive PR strategy What is your professional background? I’ve been working at the intersection of government and communications for about a decade now. I started, when I was 18,…

The transition from university to the workplace is bumpy for many people. It was for me. In college or graduate school, you are the client. School is set up to serve you—to nurture your interests and your social life, impart knowledge…

Quotes are soundbites. They are the written equivalent of the snappy, insightful clips that make the news after a presidential debate, red carpet event, or championship game. Unlike a lede or body paragraph, they have a uniquely human feel. When you…

In a media landscape that’s constantly shifting, many organizations are left wondering how they can best cut through the noise and tell their story. While many companies feel compelled to join every new platform, this approach could actually compromise their ability…

No matter the goals of your organization’s marketing plan, social media is essential to reaching your audience, driving engagement, and raising awareness of your brand. Content is the driving force behind these efforts. Effective content can help your organization reach its…

The rise of social media has transformed nearly every aspect of modern society. From culture to education to business to politics, few modern institutions have remained untouched by the far-reaching influence of these communications platforms. Public relations is no exception. Over…

Originally posted on Shoutout LA We had the good fortune of connecting with Nathan Miller and we’ve shared our conversation below. Hi Nathan, what was your thought process behind starting your own business?It was 2013. I saw a huge disruption happening in…

Vice President of Client Services Meira Feinman handles a little bit of everything at Miller Ink. From writing compelling copy to anticipating client needs to managing account teams, few projects at Miller Ink go untouched by her diverse expertise. We recently sat…

In 2013, Nathan Miller – our founder and CEO – stepped down from his position at the United Nations to start a strategic communications firm in Los Angeles. With a hunch that the media landscape was profoundly shifting, and that strategically integrating old…

Op-eds are a powerful tool for putting a client’s narrative – in their own words – into the pages of a newspaper. But drafting and placing a successful op-ed piece involves a lot more than just putting pen to paper. Successful…

Over the last decade, the number of digital platforms has skyrocketed. From graphic design to video platforming to customer relations management, programs now exist to streamline nearly every facet of the marketing pipeline. Yet, when Miller Ink develops full-service digital marketing campaigns for…

On the record, on background, and off the record: It is critical that when on the phone with the reporter about sensitive information, you specify the expectation of the conversation by confirming whether the conversation is “on the record,” “on background,”…